Creators' Choice · Class of 2027

The travel brands creators rate most.

Six awards for the airlines, hotels, resorts, tourism boards, cruise lines and travel brands that work best with creators, voted for by the creators themselves.

How it works

Voted by the people who work with them.

Creators know which brands treat them as partners. Creators' Choice turns that into a result: not a panel, not a public poll, just the verdict of the nominated creators.

Creators voteOnly nominees who have claimed their page can vote
One vote eachOne vote per award, per creator
Write-ins welcomeThe longlist is a starting point; creators can vote for any brand
Cannot be boughtBrands cannot pay to enter, to be listed or to win
The longlists

Six awards. Your verdict.

Voting opens to claimed nominees on 1 December 2026. The winners are announced with the 2027 winners on 15 March 2027, the eve of ITB Berlin.

Airline of the Year

  • Emirates
  • Qatar Airways
  • Singapore Airlines
  • Etihad
  • Turkish Airlines
  • Virgin Atlantic
  • Air New Zealand
  • Cathay Pacific
  • British Airways
  • KLM
  • STARLUX
  • ANA
Longlist · write-ins welcome

Hotel Group of the Year

  • Marriott Bonvoy
  • Hilton
  • Accor
  • IHG
  • Hyatt
  • Four Seasons
  • Aman
  • Rosewood
  • Mandarin Oriental
  • Jumeirah
  • Belmond
  • Ennismore
Longlist · write-ins welcome

Resort of the Year

  • Soneva Fushi
  • Joali
  • Atlantis The Royal
  • Burj Al Arab
  • One&Only Reethi Rah
  • Six Senses Zighy Bay
  • Amangiri
  • Capella Ubud
  • Nihi Sumba
  • Banyan Tree
  • Singita
  • The Brando
Longlist · write-ins welcome

Tourism Board of the Year

  • Visit Saudi
  • Visit Dubai
  • Tourism Australia
  • Visit Japan
  • Visit Portugal
  • VisitBritain
  • Visit Maldives
  • Amazing Thailand
  • Visit Qatar
  • Visit Greece
  • Tourism New Zealand
  • Visit Iceland
Longlist · write-ins welcome

Cruise Line of the Year

  • Virgin Voyages
  • Royal Caribbean
  • MSC
  • Celebrity
  • Explora Journeys
  • Norwegian
  • Hurtigruten
  • Ambassador
Longlist · write-ins welcome

Travel Brand of the Year

  • Airalo
  • Holafly
  • Peak Design
  • Insta360
  • DJI
  • GoPro
  • Away
  • Béis
  • Revolut
  • Wise
  • Polarsteps
  • Skyscanner
Longlist · write-ins welcome
Nominated creators

Claim your page to vote.

If you are nominated, send us a DM with the word CLAIM on Instagram from your nominated account, or email hello@thepassportawards.com. Once your page is verified, you will get your Creators' Choice vote on 1 December.

Find your page Nominate a creator