The story

Why we built the awards travel forgot to build.

The people who now decide where the world travels have never had a credible global stage. We run awards for a living, we watched the gap sit there, and we decided to claim it.

The gap

Every part of travel has a trophy. Except the part that works.

Hotels have awards. Airlines have awards. Destinations, cruise lines and travel journalists all have awards, some of them decades old and rightly respected. Meanwhile the booking decision quietly moved to a phone screen, into the hands of creators, and the trophy cabinet never noticed. The people with the most influence over where the world actually goes have a token category here and a certificate mill there. That is the gap. Gaps like this get filled once, by whoever moves first and does it credibly.

Creator firstBuilt around creators, not squeezed in beside journalists
GlobalAny creator, any country, any platform
JudgedA named industry panel scoring impact, not follower count
Free to enterFunded by partners and tickets, never by creators
Who is behind it

Awards people, not tourists.

The Passport Awards comes from the team behind the London Lifestyle Awards, one of the capital's established awards brands, and runs end to end on Accolade, the awards platform we built: nominations, blind judging, public voting and ticketing on one system. We have staged the room before. This time we are staging it for the people who film it.

The pedigree

London Lifestyle Awards

Years of running credible, judged, sold out awards in London. The Passport Awards launches alongside it in the same venue, which is why the launch edition starts strong instead of scrappy.

The machinery

Powered by Accolade

Nominations, judging, voting and tickets run on our own awards platform. No spreadsheets, no black box: blind scoring, audit trails and a public methodology.

The principle

Credibility is the product

Free entry, a named panel, published criteria and partners who never vote. The moment an award can be bought it is worth nothing. Ours cannot be.

Where this goes

Year one is the launch. The plan is an institution.

2026

The launch edition

Twenty five categories, the first Stamped 100, the golden passport stamped on stage the day before WTM.

EVERY YEAR

The Stamped 100

The annual ranking becomes the reference list for the industry: cited in media kits, used in briefs, argued about in group chats.

MID YEAR

Arrivals

The rising stars drop keeps the brand alive between ceremonies and feeds the next Class.

BEYOND

The credential

"Won a Passport" becomes the line in a creator's bio that brands look for. That is the whole ambition, and it compounds every year.

Get involved

Three doors in.

Creators nominate. Brands and boards partner. Everyone else gets a ticket and watches the first Class of 2026 get stamped.